Get a Custom Paid Media Strategy That Drives Result
If you want to scale your business with paid media but are unsure where to start, DriftLead offers premium paid media strategy and consulting services.
Get omnichannel conversion strategies customized just for you. DrfitLead Strategists offer premier paid media services tailored for businesses like yours. We specialize in paid media (PPC, paid social, video, display) and focus on helping companies reach their target audience through effective online advertising.
Technology-Driven World
In today's technology-driven world, more and more companies are turning to digital marketing strategies like PPC (pay per click) to reach their target audience with cost-effective advertising methods on the web. So if you're looking to start a business or want to step up your marketing strategy, we're here to help. Our team of paid media strategists has the knowledge and experience you need to achieve maximum results using PPC advertising campaigns; learn more about our paid media strategy consulting services or request a free quote today!Hire a team rather than try to juggle it all yourself! DrfitLead strategists can develop a successful digital advertising campaign from start to finish.Forget about paying too much for overworked juniors or worrying about relying on someone who's never done this before; we'll customize a strategy specifically tailored to your goals and budget.
Reasons to Choose Us
Expertise
With years of digital agency experience and directly consulting with clients, we bring a hands-on approach to strategy development.
Access
Get ongoing access to top industry minds in paid media who are available for consultative advice or brainstorming sessions.
Results
Not happy until you are happy! We stand behind our work and never rest until we've exceeded your expectations.
Proven Success
Our team has managed paid media on the largest and most popular advertising platforms available on the internet today. We have also driven exceptional results for our existing clients.
No Obligation
You can contact us to learn more without committing to anything.
DriftLead PPC Consulting
Unlike most full-service agencies, DriftLead specializes in PPC. We have spent years learning the ins and outs of a successful paid media strategy so we can offer you the best possible service. At Driftlead, we understand that not all businesses are alike. Therefore, we customize our paid media solutions to suit each client's unique needs. With paid search ads,Facebook advertising, shopping ads, mobile display ads, social media, retargeting campaigns, LinkedIn, and more, we're ready to help you make 2022 your best year yet.
Always Data First
One of our client's favorite things about working with DrfitLead is our commitment to data. Every one of our PPC strategies is driven by data. If this is your first time running online advertising campaigns, we will reference leaders in your industry to develop an initial approach. If you have run digital ads before, we will use the data from those campaigns to hone in on successes and failures.After launching your new campaigns, we constantly monitor and respond to data to create the most effective funnel possible. Sure, one can make educated guesses based on experience, but it's not nearly as effective as measuring and optimizing your marketing tactics over time.Using Google Analytics, Google Data Studio, heat maps, and more, we can tell where your most engaged traffic is coming from, what keywords are working best, and where there is room for improvement. The power of analytics is that it provides insights into your most valuable customers and the audiences that aren't yielding results. With Drfitlead on board, you'll be able to optimize every single ad so that you get returns for each dollar spent!
Channel Agnostic
For our strategy and consulting services, we take a channel-agnostic approach. This allows us to work best for each client's needs, regardless of where they choose to advertise. We look at where we can get results in a given timeframe based on your goals and budget rather than approaching paid media with a pre-determined list of channels that might not fit your objectives. We do not limit ourselves to any particular platform or marketplace; we are as comfortable in display as we are in search.
Goal-driven
We want your business to become more profitable. But at DriftLead, winning campaigns isn't our primary objective—it's a byproduct of helping you achieve your goals, something that every client deserves. This is why we always start with a goal-driven approach to paid media strategy.
Each goal has different associated metrics that we use to measure success. For example, if you want to maximize your ROI, we will create a strategy that helps you earn a maximum ROAS (return on ad spend.) Regardless of your objectives, we'll help you define metrics you can use to determine whether or not your marketing is successful.If you are unsure what your goals should be or what is reasonable for your business, we can help advise.
Industry Oriented
The PPC strategy we implement for a plumber does not necessarily make sense for a SaaS company. This is why our strategy and consulting services are tailored toward your specific business industry. Our initial auditing process involves a competitor deep dive to see what others in your industry are doing well and not doing so well.
Our Process
Once a client has signed on, we undertake a strategic analysis of their business goals.We first build out an industry evaluation for your brand to correctly identify what the next steps should look like for your paid media efforts. We look at what you've done in the past, what your competitors are doing, and what keywords, messaging, and audiences will be effective for your paid media campaigns. We then evaluate our results against industry benchmarks, which help set realistic expectations for potential success.From there, we craft a creative omnichannel advertising plan that we can execute on your behalf. We also create reports and dashboards for you to monitor how things are going on a regular basis. We also coordinate recurring calls with your review performance and talk through the next steps.
When Do I Need a Pay Per Click Strategy?
If you're just getting started with pay-per-click marketing, it can be hard to know if and when you should set aside time for a strategy session. Paid search advertising can seem intimidating at first, but when you work with an expert consultant, they can help guide you on best practices and creative strategy.For example, if your optimization goals are relatively straightforward (e.g., drive traffic to your website), then starting by running a few simple search ads might be all you need. But if conversion rates are poor or you have specific challenges and performance goals (such as increasing leads or driving sign-ups), then it's probably time to reach out for some professional advice.Generally speaking, it's a good idea to plan out a paid media strategy before spending your precious dollars on advertising.
What It's Like Working With a Paid Media Consultant
A paid media consultant can act as an outsourced member of your marketing team. We can provide strategic guidance, manage your various paid channels, and give you meaningful insights and analytics to help inform more significant business decisions.We help you come up with a PPC plan and manage your channels for you. We will set up your accounts, get your campaigns live, continuously monitor campaign performance and make optimizations whenever needed.At DriftLead, your success is our success. By working with us, you receive the same quality of work as you would with an in-house PPC manager but without the additional overhead costs and commitments.
Why PPC Strategy Is Essential To Your Business
Pay-per-click (PPC) advertising, if done right, can generate significant traffic to your website and quickly drive new leads. In fact, PPC has been acknowledged as one of the top five most effective online marketing channels by several sources, including Forbes. Yet many companies don't have a PPC strategy because they don't know where to start. That's where we come in.
Get a Custom Paid Media Strategy
Paid search marketing is a unique medium; it's highly measurable but challenging to master.At this point, many businesses have adopted paid media into their marketing plans, making the landscapes more competitive and expensive. Therefore, it's more important now than ever for companies to develop a unique strategy that will set them apart from others in their industry. That's where we come in—we know PPC best practices inside and out, we can consult your current campaigns or create new ones from scratch.We don't just stop there. Get professional execution, guidance, and communication at every step of the way.
